Roswell Park Launching October Breast Cancer Awareness Initiative by "Painting the Park Pink"

Friday, September 23, 2011

Wednesday, September 28, 2011
11 am
Kaminski Park & Gardens,
Roswell Park Cancer Institute (RPCI)

Roswell Park Cancer Institute and its partners will be “painting” RPCI’s Kaminski Park pink to help raise awareness for breast cancer and is asking others to go pink, too. Individuals are asked to “pledge to go pink” by being a pink advocate for themselves, their loved ones and all those who are fighting, or have fought, the disease by participating in a month-long series of events. Schedule of Wednesday’s event includes:

11 am - Press conference kicking off “Pledge to Go Pink” with community partners and guests

11:30 am - Free pink cake and pink lemonade

11 am - 2 pm

  • RPCI’s Farmer’s Market, featuring pink items for sale
  • Appearance by the Buffalo Jills
  • Breast Cancer Walkway to a Cure
  • Sign a pink ribbon in honor or in memory of a loved one
  • Pink Duck Pond Raffle
  • Musical Appearance by Theatre of Youth Pinkalicious cast
  • Special “Paint Me Pink” cruelty-free feather extensions available for purchase with local salons to benefit breast cancer research

The mission of Roswell Park Cancer Institute (RPCI) is to understand, prevent and cure cancer. RPCI, founded in 1898, was one of the first cancer centers in the country to be named a National Cancer Institute-designated comprehensive cancer center and remains the only facility with this designation in Upstate New York. The Institute is a member of the prestigious National Comprehensive Cancer Network, an alliance of the nation’s leading cancer centers; maintains affiliate sites; and is a partner in national and international collaborative programs. For more information, visit RPCI’s website at, call 1-877-ASK-RPCI (1-877-275-7724) or email

Media Contact: 

Annie Deck-Miller, Senior Media Relations Manager