New Era, Roswell Park Partner on “Your Cancer Cure” Cap Collection

Special-edition caps will benefit needed research and grow “top of mind” awareness
Thursday, March 1, 2012

(BUFFALO, NY) New Era Cap Company and Roswell Park Cancer Institute are proud to announce the debut of the Your Cancer Cure cap collection. The line features three original designs to raise funds for and awareness of cancer research and patient support programs at Roswell Park.

Each cap bears a unique slogan and design that allows the wearer to share their support for the cancer cause. The designs are titled “Believe,” “Your Cancer Cure,” and “Courage.”

Caps are available on New Era’s website or the Roswell Park Gift Shop (located at Elm & Carlton Sts., Buffalo) for $17.99 each. Proceeds from cap sales will be donated to support-lifesaving research and compassionate patient support programs at Roswell Park.

The 'Your Cancer Cure' cap collection is part of an ongoing commitment by New Era to helping Roswell Park find cancer cures. New Era has supported Roswell Park through The Ride For Roswell for over 15 years.

“Wearing a Your Cancer Cure cap lets your make a bold statement and show your support for cancer patients and researchers at Roswell Park,” said Donald L. Trump, MD, FACP, President and CEO of Roswell Park Cancer Institute. “We are proud and grateful that New Era has chosen to expand its partnership with us to help accelerate our research in such a visible way.”

"Finding a cancer cure is a cause that is very important to New Era," said Christopher Koch, CEO New Era Cap. "Our designers worked hard to create a collection that is not only empowering but also brings hope to those battling cancer and their families."

About New Era

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™” - to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.  

The mission of Roswell Park Cancer Institute (RPCI) is to understand, prevent and cure cancer. RPCI, founded in 1898, was one of the first cancer centers in the country to be named a National Cancer Institute-designated comprehensive cancer center and remains the only facility with this designation in Upstate New York. The Institute is a member of the prestigious National Comprehensive Cancer Network, an alliance of the nation’s leading cancer centers; maintains affiliate sites; and is a partner in national and international collaborative programs. For more information, visit RPCI’s website at http://www.roswellpark.org, call 1-877-ASK-RPCI (1-877-275-7724) or email askrpci@roswellpark.org.

Media Contact: 

Kerry Jones, Communications Coordinator
716-845-1027; kerry.jones@roswellpark.org