Roswell Park Marketing and Development Teams Share Best Practices With Elite Cancer Professionals

BUFFALO, N.Y. — Once a year, professionals who work in various communications, marketing and fundraising roles for the nation’s top cancer centers gather for best-practice sharing, professional development and collaboration. Several Roswell Park Comprehensive Cancer Center team members were invited to share their expertise during the just-ended joint gathering of the National Association of Cancer Center Development Officers (NACCDO) and the Public Affairs and Marketing Network (PAMN). As the 2019 joint meeting wraps up in Oklahoma City, Oklahoma, these sister organizations look ahead to a special 30th anniversary NACCDO-PAMN meeting in May 2020 hosted by Roswell Park.

Nine different Roswell Park team members were invited to lead sessions at this year’s meeting, hosted by Stephenson Cancer Center — which is among the elite group of National Cancer Institute-designated comprehensive cancer centers to which Roswell Park belongs. They spoke on topics ranging from “Tech Talk: Choosing the Right Digital Tools” and “Visual Story Telling with Purpose” to a plenary session on how to “Collaborate for a Cure”:

• Daniel Cave, Online Marketing Specialist
• Karen Cincotti, Assistant Director of Web IT Operations, Department of Development
• Laurel DiBrog, Chief Marketing and Communications Officer — PAMN Treasurer
• Cindy Eller, Vice President for Development and Executive Director of the Roswell Park Alliance Foundation — NACCDO Treasurer & Chair Emeritus
• Heidi Findlay, Executive Director of Marketing & Communications — PAMN Steering Committee member
• Jennifer Hickok, Director of Corporate Partnerships
• Gretchen LaRock, Manager of Annual Giving
• Ben Richey, Executive Director of Creative & Content Technology 
• Ashley Snowden, Physician Relations Liaison

“Every year our team is well-represented at this conference, serving as thought leaders among a peer group that is essential to communicating the unique value we bring as cancer centers,” says Roswell Park President and CEO Candace S. Johnson, PhD. “Our excellence doesn’t stop at our scientists and faculty. Our entire team is made up of leaders in our field.”

The Roswell Park team is active in the NACCDO-PAMN group all year long, lending their expertise to various professional-development activities, such as webinars and blog posts, and plays a vital role in the planning of every annual conference. Roswell Park will host and plan the organizations’ joint 30th Anniversary Annual Meeting, to be held in May 2020. 

Roswell Park is a founding member of both NACCDO and PAMN. Membership in the organizations is open to marketing and fundraising professionals from cancer centers designated by the National Cancer Institute or participating as a member in the Association of American Cancer Institutes.

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Roswell Park Comprehensive Cancer Center is a community united by the drive to eliminate cancer’s grip on humanity by unlocking its secrets through personalized approaches and unleashing the healing power of hope. Founded by Dr. Roswell Park in 1898, it is the only National Cancer Institute-designated comprehensive cancer center in Upstate New York. Learn more at www.roswellpark.org, or contact us at 1-800-ROSWELL (1-800-767-9355) or ASKRoswell@RoswellPark.org.