A new Roswell Park television commercial that debuted during CBS’ Super Bowl 50 broadcast highlights the energy and dedication patients can expect from “Team Roswell.”
The ad features Roswell Park Deputy Director Kunle Odunsi, MD, PhD, FRCOG, FACOG and former Buffalo Bills wide receiver/special teams player Steve Tasker, now an analyst with CBS Sports, introducing members of Team Roswell’s starting lineup as more than two dozen Roswell Park pumped-up, face-painted employees cheer on their colleagues.
Sharing insights on her strategy for the team is “Coach” Candace S. Johnson, PhD, Roswell Park’s President and CEO. “We’ve worked hard to recruit the best of the best to Roswell Park for our patients. ’Cause no one should fight cancer alone,” she says. The ad ran locally in the Buffalo area only, airing a total of three times last night.
Watch the #TeamRoswell spot. For a behind-the-scenes look, watch the making of the commercial.
Annie Deck-Miller, Senior Media Relations Manager
716-845-8593; annie.deck-miller@roswellpark.org