A common assumption with our work at the Department of Indigenous Cancer Health is that we focus solely on cancer. While that in part is true, our approach spans beyond the cancer paradigm. Specifically, our interests are to better understand the prevention of cancer through its many mechanisms. The Indigenous SIPin program is newly developed grant funded program aimed at expanding our knowledge about sugar sweetened beverages. The current scientific evidence, while not conclusive, does suggest that excessive refined sugar consumption over the lifespan appears to play a role in the development of cancer. At the surface it would not appear a study on sugary beverages was cancer related, however we know that cancer is instigated from a collection of variables such as processed foods and beverages early in our lives. Our goal is to provide 12 weeks of education, lesson recaps and text messages to support Indigenous men as it relates to sugar sweetened beverage intake. Through this program we hope to provide a template for other Indigenous communities to support the reduction of sugary beverages that negatively impact human health.