Maansi Bansal-Travers Maansi Bansal-Travers, PhD, MS

Maansi Bansal-Travers


Special Interests:

Health communications and health policy Risk perceptions of nicotine and tobacco products Tobacco product regulation Product-specific tobacco education Risk communication International tobacco research and regulation

About Maansi Bansal-Travers


Maansi Bansal-Travers, PhD currently works as a Research Scientist in the Department of Health Behavior at the Roswell Park Comprehensive Cancer Center.  She received her undergraduate degree in Human Nutrition and Food Management from The Ohio State University, and her Masters degree in Epidemiology and Doctorate in Epidemiology and Community Health from the State University of New York at Buffalo.  She also serves on the Tobacco Control Advisory Board for the New York State Department of Health. 

Dr. Bansal-Travers currently directs the Health Communications Testing Lab, in the Department of Health Behavior, which focuses on testing materials, including cigarette pack design variations, print messages, and television ads, using Web surveys, focus groups, and eye-tracking methodology, to help produce the most salient and effective health communications campaigns.  Her research interests include exploring areas of misperceptions held by smokers about cigarette package design, health warning labels, product characteristics, and the health effects of smoking.  She also works to design and evaluate materials to correct these misperceptions and promote behavior change. 

Current projects that Dr. Bansal-Travers is working on include examining how smokers respond to different point-of-sale displays in the retail environment, as well as evaluating specific design characteristics and health warning labeling on tobacco packaging. She is also actively involved in the Population Assessment of Tobacco and Health (PATH) Study, a longitudinal cohort study evaluating knowledge, beliefs and patterns of use of tobacco products among adults and youth in the U.S. Dr. Bansal-Travers also leads a tobacco-focused project, as part of the DSRIP Initiative with the Community Partners of WNY, aimed at decreasing unnecessary hospital admissions among Medicaid clients by promoting tobacco cessation.  She also conducts studies to evaluate various media campaigns and materials developed by the New York State Department of Health, the Erie-Niagara Tobacco-Free Coalition, and the New York State Smokers’ Quitline.


Roswell Park Comprehensive Cancer Center
  • Associate Professor of Oncology
  • Department of Health Behavior


Education and Training:

  • PhD - Epidemiology and Community Health, State University of New York at Buffalo
  • MS - Epidemiology, State University of New York at Buffalo
  • BS - Human Nutrition and Food Management, Ohio State University, Columbus, OH


Research Overview:

Dr. Bansal-Travers currently directs the Health Communications Testing Lab which focuses on testing materials including cigarette pack design variations, print messages, and television ads using Web surveys, focus groups, and eye-tracking methodology to help produce the most salient and effective health communications campaigns. Her research interests include exploring areas of misperceptions held by smokers about tobacco package design, warning labels, product characteristics, and the health effects of smoking. She also conducts focus groups to evaluate perceptions of novel tobacco products (including hookah and heat-not-burn products) and works to design and evaluate materials to correct these misperceptions and promote behavior change. Additionally, she created and maintains a comprehensive database of pack images and metadata for tobacco products sold in the US since 2003. Current projects she is working on include examining the effect of different characteristics of anti-secondhand smoke TV ads, misleading information on cigarette packs, and effective messages and pictures for health warning labels. She is currently conducting a study using mobile eye-tracking to evaluate how smokers attend to voluntary changes in tobacco point-of-sale displays in pharmacies. Dr. Bansal-Travers is also involved in the development and analysis of the Population Assessment of Tobacco and Health (PATH) Study, a longitudinal cohort study of youth and adult tobacco users and non-users in the US, led by the FDA. 

Clinical Trials


Full Publications list on PubMed
  • Thrasher JF, Abad-Vivero EN, Huang L, O'Connor RJ, Hammond D, Bansal-Travers M, Yong HH, Borland R, Markovsky B, Hardin J. Interpersonal communication about pictorial health warnings on cigarette packages: Policy-related influences and relationships with smoking cessation attempts. Soc Sci Med. 2016 Sep;164:141-149. doi: 10.1016/j.socscimed.2015.05.042. Epub 2015 May 31. PMID: 26092600; PMCID: PMC4747859.
  • Adkison SE, Rees VW, Bansal-Travers M, Hatsukami DK, O'Connor RJ. Psychometric Characteristics of the Brief Wisconsin Inventory of Smoking Dependence Motives Among a Nonclinical Sample of Smokers. Nicotine Tob Res. 2016 Apr;18(4):470-6. doi: 10.1093/ntr/ntv113. Epub 2015 May 25. PMID: 26014451; PMCID: PMC4854494.
  • Thrasher JF, Osman A, Abad-Vivero EN, Hammond D, Bansal-Travers M, Cummings KM, Hardin JW, Moodie C. The Use of Cigarette Package Inserts to Supplement Pictorial Health Warnings: An Evaluation of the Canadian Policy. Nicotine Tob Res. 2015 Jul;17(7):870-5. doi: 10.1093/ntr/ntu246. Epub 2014 Dec 5. PMID: 25480931; PMCID: PMC4542677.
  • Thrasher JF, Osman A, Moodie C, Hammond D, Bansal-Travers M, Cummings KM, Borland R, Yong HH, Hardin J. Promoting cessation resources through cigarette package warning labels: a longitudinal survey with adult smokers in Canada, Australia and Mexico. Tob Control. 2015 Mar;24(e1):e23-31. doi: 10.1136/tobaccocontrol-2014-051589. Epub 2014 Jul 22. PMID: 25052860; PMCID: PMC4368699.
  • Li L, Borland R, Yong H, Cummings KM, Thrasher JF, Hitchman SC, Fong GT, Hammond D, Bansal-Travers M. Longer term impact of cigarette package warnings in Australia compared with the United Kingdom and Canada. Health Educ Res. 2015 Feb;30(1):67-80. doi: 10.1093/her/cyu074. Epub 2014 Dec 8. PMID: 25492056; PMCID: PMC4296892.
  • Falcone M, Bansal-Travers M, Sanborn PM, Tang KZ, Strasser AA. Awareness of FDA-mandated cigarette packaging changes among smokers of 'light' cigarettes. Health Educ Res. 2015 Feb;30(1):81-6. doi: 10.1093/her/cyu070. Epub 2014 Dec 8. PMID: 25492058; PMCID: PMC4296891.
  • Swayampakala K, Thrasher JF, Hammond D, Yong HH, Bansal-Travers M, Krugman D, Brown A, Borland R, Hardin J. Pictorial health warning label content and smokers' understanding of smoking-related risks—a cross-country comparison. Health Educ Res. 2015 Feb;30(1):35-45. doi: 10.1093/her/cyu022. Epub 2014 May 21. PMID: 24848554; PMCID: PMC4296885.
  • Dhumal GG, Pednekar MS, Gupta PC, Sansone GC, Quah AC, Bansal-Travers M, Fong GT. Quit history, intentions to quit, and reasons for considering quitting among tobacco users in India: findings from the Tobacco Control Policy Evaluation India Wave 1 Survey. Indian J Cancer. 2014 Dec;51 Suppl 1(0 1):S39-45. doi: 10.4103/0019-509X.147467. PMID: 25526247; PMCID: PMC4527990.
  • Kasza KA, Hyland AJ, Bansal-Travers M, Vogl LM, Chen J, Evans SE, Fong GT, Cummings KM, O'Connor RJ. Switching between menthol and nonmenthol cigarettes: findings from the U.S. Cohort of the International Tobacco Control Four Country Survey. Nicotine Tob Res. 2014 Sep;16(9):1255-65. doi: 10.1093/ntr/ntu098. Epub 2014 Jun 30. PMID: 24984878; PMCID: PMC4184400.
  • Cornelius ME, Cummings KM, Fong GT, Hyland A, Driezen P, Chaloupka FJ, Hammond D, O'Connor RJ, Bansal-Travers M. The prevalence of brand switching among adult smokers in the USA, 2006-2011: findings from the ITC US surveys. Tob Control. 2015 Nov;24(6):609-15. doi: 10.1136/tobaccocontrol-2014-051765. Epub 2014 Sep 26. PMID: 25260750; PMCID: PMC4743742.
  • Kollath-Cattano CL, Abad-Vivero EN, Thrasher JF, Bansal-Travers M, O'Connor RJ, Krugman DM, Berg CJ, Hardin JW. Adult smokers' responses to "corrective statements" regarding tobacco industry deception. Am J Prev Med. 2014 Jul;47(1):26-36. doi: 10.1016/j.amepre.2014.02.006. Epub 2014 Apr 18. PMID: 24746372; PMCID: PMC4065811.
  • Bansal-Travers M, Fong GT, Quah AC, Sansone G, Pednekar MS, Gupta PC, Sinha DN. Awareness of pro-tobacco advertising and promotion and beliefs about tobacco use: findings from the Tobacco Control Policy (TCP) India Pilot Survey. J Epidemiol Glob Health. 2014 Dec;4(4):303-13. doi: 10.1016/j.jegh.2014.05.001. Epub 2014 Jun 16. PMID: 25455648; PMCID: PMC4254452.
  • Kasza KA, Bansal-Travers M, O'Connor RJ, Compton WM, Kettermann A, Borek N, Fong GT, Cummings KM, Hyland AJ. Cigarette smokers' use of unconventional tobacco products and associations with quitting activity: findings from the ITC-4 U.S. cohort. Nicotine Tob Res. 2014 Jun;16(6):672-81. doi: 10.1093/ntr/ntt212. Epub 2013 Dec 27. PMID: 24376276; PMCID: PMC4015089.
  • Fix BV, O'Connor RJ, Vogl L, Smith D, Bansal-Travers M, Conway KP, Ambrose B, Yang L, Hyland A. Patterns and correlates of polytobacco use in the United States over a decade: NSDUH 2002-2011. Addict Behav. 2014 Apr;39(4):768-81. doi: 10.1016/j.addbeh.2013.12.015. Epub 2013 Dec 29. PMID: 24457900; PMCID: PMC3984759.
  • Rousu MC, O'Connor RJ, Thrasher JF, June KM, Bansal-Travers M, Pitcavage J. The impact of product information and trials on demand for smokeless tobacco and cigarettes: evidence from experimental auctions. Prev Med. 2014 Mar;60:3-9. doi: 10.1016/j.ypmed.2013.11.001. Epub 2013 Dec 7. PMID: 24321456; PMCID: PMC4309363.
  • Adkison SE, Bansal-Travers M, Smith DM, O'Connor RJ, Hyland AJ. Impact of smokeless tobacco packaging on perceptions and beliefs among youth, young adults, and adults in the U.S: findings from an internet-based cross-sectional survey. Harm Reduct J. 2014 Jan 17;11:2. doi: 10.1186/1477-7517-11-2. PMID: 24433301; PMCID: PMC3942180.
  • O'Connor RJ, June KM, Bansal-Travers M, Rousu MC, Thrasher JF, Hyland A, Cummings KM. Estimating demand for alternatives to cigarettes with online purchase tasks. Am J Health Behav. 2014 Jan;38(1):103-13. doi: 10.5993/AJHB.38.1.11. PMID: 24034685; PMCID: PMC3776309.
  • O'Connor RJ, Caruso RV, Borland R, Cummings KM, Bansal-Travers M, Fix BV, King B, Hammond D, Fong GT. Relationship of cigarette-related perceptions to cigarette design features: findings from the 2009 ITC U.S. Survey. Nicotine Tob Res. 2013 Nov;15(11):1943-7. doi: 10.1093/ntr/ntt075. Epub 2013 Aug 13. PMID: 23943847; PMCID: PMC3790631.
  • Adkison SE, O'Connor RJ, Bansal-Travers M, Hyland A, Borland R, Yong HH, Cummings KM, McNeill A, Thrasher JF, Hammond D, Fong GT. Electronic nicotine delivery systems: international tobacco control four-country survey. Am J Prev Med. 2013 Mar;44(3):207-15. doi: 10.1016/j.amepre.2012.10.018. PMID: 23415116; PMCID: PMC3627474.
  • Kasza KA, Hyland AJ, Borland R, McNeill AD, Bansal-Travers M, Fix BV, Hammond D, Fong GT, Cummings KM. Effectiveness of stop-smoking medications: findings from the International Tobacco Control (ITC) Four Country Survey. Addiction. 2013 Jan;108(1):193-202. doi: 10.1111/j.1360-0443.2012.04009.x. Epub 2012 Aug 14. PMID: 22891869; PMCID: PMC3500450.
  • Surani NS, Gupta PC, Fong TG, Pednekar MS, Quah AC, Bansal-Travers M. Intention to quit among Indian tobacco users: findings from International Tobacco Control Policy evaluation India pilot survey. Indian J Cancer. 2012 Oct-Dec;49(4):431-7. doi: 10.4103/0019-509X.107752. PMID: 23442409.
  • O'Connor RJ, Bansal-Travers M, Carter LP, Cummings KM. What would menthol smokers do if menthol in cigarettes were banned? Behavioral intentions and simulated demand. Addiction. 2012 Jul;107(7):1330-8. doi: 10.1111/j.1360-0443.2012.03822.x. Epub 2012 Apr 4. PMID: 22471735; PMCID: PMC3370153.
  • Sansone GC, Raute LJ, Fong GT, Pednekar MS, Quah AC, Bansal-Travers M, Gupta PC, Sinha DN. Knowledge of health effects and intentions to quit among smokers in India: findings from the Tobacco Control Policy (TCP) India pilot survey. Int J Environ Res Public Health. 2012 Feb;9(2):564-78. doi: 10.3390/ijerph9020564. Epub 2012 Feb 15. PMID: 22470310; PMCID: PMC3315264.
  • Hitchman SC, Fong GT, Zanna MP, Hyland A, Bansal-Travers M. Support and correlates of support for banning smoking in cars with children: findings from the ITC Four Country Survey. Eur J Public Health. 2011 Jun;21(3):360-5. doi: 10.1093/eurpub/ckq097. Epub 2010 Jul 14. PMID: 20630910; PMCID: PMC3098896.
  • Bansal-Travers M, O'Connor R, Fix BV, Cummings KM. What do cigarette pack colors communicate to smokers in the U.S.?. Am J Prev Med. 2011 Jun;40(6):683-9. doi: 10.1016/j.amepre.2011.01.019. PMID: 21565662; PMCID: PMC3124844.
  • Raute LJ, Sansone G, Pednekar MS, Fong GT, Gupta PC, Quah AC, Bansal-Travers M, Sinha DN. Knowledge of health effects and intentions to quit among smokeless tobacco users in India: findings from the International Tobacco Control Policy Evaluation (ITC) India Pilot Survey. Asian Pac J Cancer Prev. 2011;12(5):1233-8. PMID: 21875273.
  • Bansal-Travers M, Hammond D, Smith P, Cummings KM. The impact of cigarette pack design, descriptors, and warning labels on risk perception in the U.S. Am J Prev Med. 2011 Jun;40(6):674-82. doi: 10.1016/j.amepre.2011.01.021. PMID: 21565661; PMCID: PMC3108248.
  • O'Connor RJ, Norton KJ, Bansal-Travers M, Mahoney MC, Cummings KM, Borland R. US smokers' reactions to a brief trial of oral nicotine products. Harm Reduct J. 2011 Jan 10;8:1. doi: 10.1186/1477-7517-8-1. PMID: 21219609; PMCID: PMC3032705.
  • Smith P, Bansal-Travers M, O'Connor R, Brown A, Banthin C, Guardino-Colket S, Cummings KM. Correcting over 50 years of tobacco industry misinformation. Am J Prev Med. 2011 Jun;40(6):690-8. doi: 10.1016/j.amepre.2011.01.020. PMID: 21565663.
  • Kaufman AR, Waters EA, Parascandola M, Augustson EM, Bansal-Travers M, Hyland A, Cummings KM. Food and Drug Administration evaluation and cigarette smoking risk perceptions. Am J Health Behav. 2011 Nov;35(6):766-76. doi: 10.5993/ajhb.35.6.12. PMID: 22251767; PMCID: PMC3755771.
  • Hammond D, Doxey J, Daniel S, Bansal-Travers M. Impact of female-oriented cigarette packaging in the United States. Nicotine Tob Res. 2011 Jul;13(7):579-88. doi: 10.1093/ntr/ntr045. Epub 2011 Apr 12. PMID: 21486994; PMCID: PMC3165942.
  • Li L, Borland R, Yong HH, Fong GT, Bansal-Travers M, Quah AC, Sirirassamee B, Omar M, Zanna MP, Fotuhi O. Predictors of smoking cessation among adult smokers in Malaysia and Thailand: findings from the International Tobacco Control Southeast Asia Survey. Nicotine Tob Res. 2010 Oct;12 Suppl:S34-44. doi: 10.1093/ntr/ntq030. PMID: 20889478; PMCID: PMC2948135.
  • Bansal-Travers M, Cummings KM, Hyland A, Brown A, Celestino P. Educating smokers about their cigarettes and nicotine medications. Health Educ Res. 2010 Aug;25(4):678-86. doi: 10.1093/her/cyp069. Epub 2010 Jan 11. PMID: 20064838; PMCID: PMC2912549.
  • King B, Yong HH, Borland R, Omar M, Ahmad AA, Sirirassamee B, Hamann S, O'Connor RJ, Bansal-Travers M, Elton-Marshall T, Lee WB, Hammond D, Thrasher J. Malaysian and Thai smokers' beliefs about the harmfulness of 'light' and menthol cigarettes. Tob Control. 2010 Dec;19(6):444-50. doi: 10.1136/tc.2009.034256. Epub 2010 Sep 18. PMID: 20852322; PMCID: PMC4617534.
  • Hyland A, Higbee C, Travers MJ, Van Deusen A, Bansal-Travers M, King B, Cummings KM. Smoke-free homes and smoking cessation and relapse in a longitudinal population of adults. Nicotine Tob Res. 2009 Jun;11(6):614-8. doi: 10.1093/ntr/ntp022. Epub 2009 Apr 3. PMID: 19346505; PMCID: PMC2722236.

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