Laurel A. DiBrog joined the administrative staff of Roswell Park Cancer Institute (RPCI) in 1997, as Vice President of Marketing, Planning and Public Affairs. She had previously served as Vice President of Clinical Marketing, City of Hope Cancer Center & Beckman Research Institute, Los Angeles, CA.
Ms. DiBrog’s primary responsibilities at RPCI include design, development, implementation and support of scientific, clinical and academic leadership through strategic management, strategic planning, marketing and public positioning; corporate and confidential communication strategies and corporate relations positioning; audio/visual programming, printing, photography, computer graphics and medical illustrations; and development and maintenance of the RPCI external web site. Ms. DiBrog has won numerous awards for her work, including two Tellies and other top marketing and public relations honors. She is a graduate of Duquesne University in Pittsburgh, Pennsylvania.
Ms. DiBrog is an active member of the Public Affairs, Marketing and Development Network of the Cancer Centers and the National Comprehensive Cancer Network Marketing and Public Affairs Committee. She also holds an advisory board appointment with Theatre of Youth of Western New York, the largest children’s theatre in New York. An equine enthusiast, she and her daughter ride English Working Hunter in Western New York.