Roswell Park’s Marketing Team Recognized with Two eHealthcare Leadership Awards

BUFFALO, N.Y. — Roswell Park Comprehensive Cancer Center was recently honored with two eHealthcare Leadership Awards at the 25th annual Healthcare Internet Conference (HCIC). Out of nearly 1,000 entries nationwide, Roswell Park received: 

• Platinum Award for Best Email Content – Individual Email: Roswell Park’s “Physician Resources” digital physician outreach and engagement e-mail campaign received the top honor in this category. This campaign showcased real-life examples of young adults with cancer, underscoring Roswell Park’s personalized approach to care.
• Silver Award for Best Internet Site: This award reflected the collaborative efforts of Roswell Park’s in-house web development, content and video teams in creating a digital presence, roswellpark.org, that provides a seamless user experience for a variety of site visitors reflecting distinct needs.

Both communications were recognized as examples of successful efforts to create meaningful and positive digital experiences for key audiences.

“We are proud to see our team’s work stand out on a national stage,” says Laurel DiBrog, Chief Marketing and Communication Officer. “This recognition reflects Roswell Park’s ongoing commitment to improving healthcare outcomes through effective communications and our dedication to providing outstanding resources for physicians, patients and our community.”

This year’s program marked the 25th anniversary of the eHealthcare Leadership Awards. More than 200 organizations were recognized for their outstanding work across 18 categories.

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From the world’s first chemotherapy research to the PSA prostate cancer biomarker, Roswell Park Comprehensive Cancer Center generates innovations that shape how cancer is detected, treated and prevented worldwide. Driven to eliminate cancer’s grip on humanity, the Roswell Park team of 4,000 makes compassionate, patient-centered cancer care and services accessible across New York State and beyond. Founded in 1898, Roswell Park was among the first three cancer centers nationwide to become a National Cancer Institute-designated comprehensive cancer center and is the only one to hold this designation in Upstate New York. To learn more about Roswell Park Comprehensive Cancer Center and the Roswell Park Care Network, visit www.roswellpark.org, call 1-800-ROSWELL (1-800-767-9355) or email ASKRoswell@RoswellPark.org.