The 2021 cap is the fourth year of the cause campaign
- Official Cap of Hope designed by Roswell Park patients and doctor
- Cap for sale in local area Wegmans locations and Buffalo Sabres Store
- Portion of the proceeds benefit cancer research and care at Roswell Park
BUFFALO, N.Y. — Roswell Park Comprehensive Cancer Center has teamed up with New Era Cap and the Buffalo Sabres to create a limited-edition Cap of Hope. Designed with the creativity of Roswell Park patients and a doctor, the adjustable cap is a symbol of hope for patients, caregivers and those in the WNY community touched by cancer.
“The Cap of Hope creates awareness and provides support to patients at Roswell Park Comprehensive Cancer Center,” said Dan Misko, Pegula Sports and Entertainment senior vice president of business development. “The Buffalo Sabres organization is proud to once again join with Roswell Park and New Era Cap in this initiative as we continue to fight cancer together.”
”For the past four years, we’ve had the opportunity to partner with Roswell Park and the Buffalo Sabres to bring doctors and patients together to design a cap that serves as symbol of solidarity for patients, caregivers and survivors as they stand together to battle cancer,” said Josh Feine, Vice President of Sports Marketing, Corporate Partnerships and Business Development for New Era Cap. “This year’s cap is extra special, as we support and honor all of the amazing staff members and caregivers at Roswell Park, who have tirelessly fought over the past twelve months and have dedicated themselves to the care of patients and families in our Western New York community. We at New Era are forever grateful for all of their sacrifices and are honored to support the fight to end cancer.”
“This partnership reflects a community with longstanding dedication to Roswell Park and its fight to free our world from the fear, pain and loss due to cancer,” Jennifer Hickok, Director of Corporate and Sports Partnerships at the Roswell Park Alliance Foundation. “When patients and caregivers wear this cap, they will know that they are not in this fight alone.”
The limited-edition cap is now available for sale at the Buffalo Sabres New Era store at KeyBank Center and all local Wegmans locations while supplies last. The cap costs $28 with $5 from every purchase supporting cancer research and patient care at Roswell Park.
About Roswell Park Comprehensive Cancer Center:
Roswell Park Comprehensive Cancer Center is a community united by the drive to eliminate cancer’s grip on humanity by unlocking its secrets through personalized approaches and unleashing the healing power of hope. Founded by Dr. Roswell Park in 1898, it is the only National Cancer Institute-designated comprehensive cancer center in Upstate New York. Learn more at RoswellPark.org, or contact us at 1-800-ROSWELL (1-800-767-9355) or ASKRoswell@roswellpark.org.
About the Roswell Park Alliance Foundation
The Roswell Park Alliance Foundation is a is a 501(c)(3) not-for-profit organization that manages all donations made to Roswell Park Comprehensive Cancer Center. Its mission is to maximize dollars available for Roswell Park Comprehensive Cancer Center’s most promising lifesaving research, treatment and prevention programs, while supporting the psychosocial needs of patients and families touched by cancer.
About Pegula Sports & Entertainment
Pegula Sports & Entertainment (PSE) streamlines key business areas across all Pegula family-owned sports and entertainment properties including the Buffalo Bills, Buffalo Sabres, Buffalo Bandits, Rochester Americans, Rochester Knighthawks, LECOM Harborcenter, Black River Entertainment, ADPRO Sports, PicSix Creative agency and numerous hospitality properties. PSE aims to be a leader in the sports and entertainment industry by bringing together the individual resources, capabilities and talents of each of its entities to create a cohesive and sustainable brand that together represents the Pegula family’s interest. PSE’s mission is exemplified by its One Buffalo initiative, which unites Western New York and serves as a representation of teamwork through a deeper connection between Buffalo sports teams, fans and the community.
About New Era Cap:
For over 100 years, New Era Cap Co., Inc. has been and continues to be the most iconic headwear company in the world. The brand’s legacy is steeped in sports heritage and pop culture through partnerships and collections with some of the top leagues, athletes, designers, artists, and icons around the globe. The brand continues to innovate and keep pace with trends to deliver headwear, apparel, and accessories as unique and inspiring as the individuals who wear them. New Era Cap encourages people to truly express their personal style and individuality through its products. The fourth generation, family-owned company is headquartered in Buffalo, NY and is marketed and distributed in over 125 countries through its affiliate offices in London, Tokyo, Paris, Hong Kong, Mexico City, Sao Paulo, Cologne, Shanghai, Barcelona, Seoul, Melbourne, Toronto, and Bologna. For more information, visit www.neweracap.com.
Michelle Ostrander, Director of Development Marketing and Communications