Roswell Park, Buffalo Sabres and New Era Cap Team Up for Cap of Hope

BUFFALO, N.Y. — Roswell Park Comprehensive Cancer Center has teamed up with New Era Cap and the Buffalo Sabres to create a limited-edition Cap of Hope. Designed with the creativity of Roswell Park patients and a doctor, the knit hat is a symbol of hope for patients, caregivers and those in the WNY community touched by cancer.

“The Cap of Hope creates awareness and provides support to patients at Roswell Park Comprehensive Cancer Center,” said Dan Misko, Pegula Sports and Entertainment Senior Vice President of Business Development. “The Buffalo Sabres organization is proud to once again join with Roswell Park and New Era Cap in this initiative as we continue to fight cancer together.”

“For the past two years, we’ve had the opportunity to partner with Roswell Park and the Buffalo Sabres to bring doctors and patients together to design a knit hat that will serve as symbol of solidarity for patients, caregivers and survivors as they stand together to battle cancer,” said Josh Feine, Vice President of Sports Marketing, Corporate Partnerships and Business Development for New Era Cap. “We’re proud to be able to contribute to the important work that Roswell does every day and look forward to seeing fans wear the knit across the Greater Western New York community.”

“This partnership reflects a longstanding dedication to Roswell Park and its fight to free our world from the fear, pain and loss due to cancer,” says Jennifer Hickok, Director of Corporate and Sports Partnerships at the Roswell Park Alliance Foundation. “When patients and caregivers wear this knit hat, they will know that they are not in this fight alone.”

The limited-edition knit hat is now available for sale at the Buffalo Sabres New Era store at KeyBank Center and all Western New York Wegmans locations while supplies last. The cap costs $30, with proceeds from every purchase supporting cancer research and patient care at Roswell Park.

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About Roswell Park Comprehensive Cancer Center

Roswell Park Comprehensive Cancer Center is a community united by the drive to eliminate cancer’s grip on humanity by unlocking its secrets through personalized approaches and unleashing the healing power of hope. Founded by Dr. Roswell Park in 1898, it is the only National Cancer Institute-designated comprehensive cancer center in Upstate New York. Learn more at RoswellPark.org, or contact us at 1-800-ROSWELL (1-800-767-9355) or ASKRoswell@roswellpark.org.

About the Roswell Park Alliance Foundation 

The Roswell Park Alliance Foundation is a is a 501(c)(3) not-for-profit organization that manages all donations made to Roswell Park Comprehensive Cancer Center. Its mission is to maximize dollars available for Roswell Park Comprehensive Cancer Center’s most promising lifesaving research, treatment and prevention programs, while supporting the psychosocial needs of patients and families touched by cancer.

About Pegula Sports & Entertainment

Pegula Sports & Entertainment (PSE) streamlines key business areas across all Pegula family-owned sports and entertainment properties including the Buffalo Bills, Buffalo Sabres, Buffalo Bandits, Rochester Americans, Rochester Knighthawks, LECOM Harborcenter, Black River Entertainment, ADPRO Sports, PicSix Creative agency and numerous hospitality properties. PSE aims to be a leader in the sports and entertainment industry by bringing together the individual resources, capabilities and talents of each of its entities to create a cohesive and sustainable brand that together represents the Pegula family’s interest. PSE’s mission is exemplified by its One Buffalo initiative, which unites Western New York and serves as a representation of teamwork through a deeper connection between Buffalo sports teams, fans and the community.

About New Era Cap

In 2020, New Era Cap Co., Inc. celebrates its centennial as the most iconic headwear company in the world. The brand’s 100-year legacy is steeped in sports heritage and pop culture through partnerships and collections with some of the top leagues, athletes, designers, artists and icons around the globe. The brand continues to innovate and keep pace with trends to deliver headwear, apparel and accessories as unique and inspiring as the individuals who wear them. New Era Cap encourages people to truly express their personal style and individuality through its products. The fourth generation, family-owned company is headquartered in Buffalo, NY, and is marketed and distributed in over 125 countries through its affiliate offices in London, Tokyo, Paris, Hong Kong, Mexico City, Sao Paulo, Cologne, Shanghai, Barcelona, Seoul, Melbourne, Toronto and Bologna.  For more information, visit  www.neweracap.com.