From the moment you step into our spa-like salon, you will feel the warmth and knowledge of our compassionate staff and volunteers.

New Era Cap Foundation Elevate Salon logo 2025

The New Era Cap Foundation Elevate Salon is a specialty salon for cancer patients experiencing hair loss due to treatment. We invite you take time to relax as we guide you through navigating hair loss during treatment. We’re here for you every step of the way – we’ve got you covered!

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Services offered

  • Pretreatment haircut
  • Wig selection support with color consultations
  • Wig style, trim & shape
  • Beard trims
  • Inpatient or outpatient head shave
  • Hat-with-hair trim
  • Pretreatment haircuts intended for hair donation organizations (patients only)

* Roswell Park is unable to accept new or gently used wigs, hats, head coverings, medical supplies or medical equipment.

Request a salon appointment

Location

The New Era Cap Foundation Elevate Salon is located on the first floor of the Clinical Sciences Center, near the entrance to the Breast Oncology Center.

Hours: Monday-Friday
9 a.m.- 3 p.m.

Complimentary Wig & Head Covering Program

Thanks to generous donations to the Roswell Park Alliance Foundation, we are pleased to offer patients undergoing cancer treatment in the WNY area experiencing hair loss due to their treatment one complimentary wig and one complimentary head covering.

Stylist appointments

Appointments with New York State-licensed stylists are available every weekday — appointments can be made by using our online Elevate Salon Appointment Request Form or by calling us at 716-845-8659 (option 2).

Esthetician services appointments and walk ins

Led by our compassionate oncology-trained esthetician, these personalized self-care sessions are a gentle, empowering, and tailored to support the changes you may experience during treatment. Services include:

  • Brow shaping
  • Hand and nail care
  • Body brushing
  • Skincare tips and routines

Stop in the salon or call us at 716-845-8659 (Option 2) to schedule your personalized session!

Learn more about these services and dates

We know it's more than "just hair"

Hair loss is one of the most visible, and emotional, side effects of cancer treatment. In this episode of our podcast, Smarter Than Cancer, our hosts explore why something as simple as losing your hair can have such a profound impact on self-image and identity.

Kimberly Walker-Parker wearing a wig from the Elevate Salon smiles for a portrait
PPatient Jerrolynn Dauria poses with a smile to promote the Elevate Salon services
Annette Ford poses with a wig in hand to promote the Elevate Salon
Elevate Salon Patient Portrait #4
Paul McNulty Elevate Salon patient portrait - February 2025
Pediatric patient Vada Evanson smiles for a photo to promoting the Elevate Salon wig and hat services

Wig options

Roswell Park is proud to offer a diverse selection of wigs to suit our patients' unique styles, textures, lengths, and color preferences. Our wide range of options ensures an inclusive experience where every patient feels welcomed, supported, and cared for.

Retail options

Once a patient has received their complimentary wig and head covering, they may choose to purchase additional wigs and head coverings. Additional items are also available for purchase in the Elevate Salon.