Roswell, WIVB-TV Partner on Colorectal Cancer Awareness Campaign

Tuesday, March 8, 2011

The Bottom Line kicks off Saturday, March 19 at Boulevard Mall educational expo, 10am to 3pm

BUFFALO, NY — Roswell Park Cancer Institute (RPCI) will kick off a new educational campaign with its Colorectal Cancer Expo March 19 at the Boulevard Mall. The educational expo, which comes as the oncology community marks National Colorectal Cancer Awareness Month, will also serve as the launch of The Bottom Line, a joint awareness program with our local CBS affiliate, WIVB-TV Channel 4.

Working with its partners at WIVB and CW23 WNLO, RPCI will raise awareness of colorectal cancer through The Bottom Line, promoting screening and early detection for this highly preventable disease.

The Expo will be held Saturday, March 19 from 10am to 3pm inside the Boulevard Mall, 730 Alberta Drive, Amherst, NY, near the Sears store. The Expo will feature offerings and information focused on four topics:

Know your risk:Learn what factors increase your risk of colorectal cancer and what to do if you think you are at high risk.

Be proactive: Are you doing everything you can to maintain your colon health? Find out about healthy lifestyle changes that can make a difference.

Catch it early: Learn about screening tests and recommended screening guidelines.

Seek a second opinion: Screening results come back abnormal? Find out how to seek a second opinion at Roswell Park and the importance of getting complete information before making a decision.

Several Roswell Park experts will be on hand to respond to questions one-on-one, including: Kelli Bullard Dunn, MD, FACS, FASCRS, Chief of the Division of Colon and Rectal Surgery; Judy Smith, MD, MS, CPE, FACS, Medical Director and Associate Professor of Oncology, Division of Gastrointestinal Surgery; and Graham Warren, MD, PhD, Assistant Professor in the Department of Radiation Medicine.

Expo attendees can enter to win two tickets to see “The Dr. Oz Show” live in New York City, with hotel and airfare included.

For more information, go to http://www.roswellpark.org/expo.

The mission of Roswell Park Cancer Institute (RPCI) is to understand, prevent and cure cancer. RPCI, founded in 1898, was one of the first cancer centers in the country to be named a National Cancer Institute-designated comprehensive cancer center and remains the only facility with this designation in Upstate New York. The Institute is a member of the prestigious National Comprehensive Cancer Network, an alliance of the nation’s leading cancer centers; maintains affiliate sites; and is a partner in national and international collaborative programs. For more information, visit RPCI’s website at http://www.roswellpark.org, call 1-877-ASK-RPCI (1-877-275-7724) or email askrpci@roswellpark.org.

Media Contact: 

Annie Deck-Miller, Senior Media Relations Manager
716-845-8593; annie.deck-miller@roswellpark.org