Roswell Park Releases Paint Box Project Holiday Line

Pediatric cancer patients design artwork for cards, gifts

BUFFALO, N.Y. — Roswell Park Comprehensive Cancer Center has released The Paint Box Project’s 2016 Holiday Line, featuring 13 new designs for customizable holiday cards, gifts, packaging and tableware. As always, pediatric cancer patients and their families design all of the artwork for the items.

Created in 1990 by the Roswell Park Alliance Community Advisory Board, The Paint Box Project uses the healing power of art to help young cancer patients and their families express themselves during and after cancer treatment. The children create the illustrations at art parties, where they connect with other patients, escape from anxiety and find a comforting outlet in creative expression.

A portion of the proceeds from the sale of the items benefit quality-of-life programs at Roswell Park that help address patients’ emotional and spiritual needs.

The program is made possible through its sponsor Upstate Pharmacy Ltd., and holiday line media sponsors The Buffalo News and the University at Buffalo Center for the Arts.

The children who participate in the program also draw designs for weddings, showers, birthdays and other events. Items are available at http://www.paintboxproject.com.

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The mission of Roswell Park Comprehensive Cancer Center is to understand, prevent and cure cancer. Founded in 1898, Roswell Park is one of the first cancer centers in the country to be named a National Cancer Institute-designated comprehensive cancer center and remains the only facility with this designation in Upstate New York. The Institute is a member of the prestigious National Comprehensive Cancer Network, an alliance of the nation’s leading cancer centers; maintains affiliate sites; and is a partner in national and international collaborative programs. For more information, visit www.roswellpark.org, call 1-800-ROSWELL (1-800-767-9355) or email AskRoswell@Roswellpark.org. Follow Roswell Park on Facebook and Twitter.

Media Contact

Amy Biber Collson, Director, Development Marketing and Communications
716-845-1038; amy.biber@roswellpark.org