Red-Carpet Honors for Roswell Park Marketing/Creative Services Team

Videos receive national and international awards, nominations
Thursday, March 19, 2015

BUFFALO, N.Y. — Videos featuring cancer patients’ journeys are being recognized for excellence by the state and national communications industries. The Roswell Park Comprehensive Cancer Center Office of Creative Services, a team within the comprehensive cancer center’s Department of Marketing, has been nominated for two Emmy Awards from the New York State National Academy of Television Arts & Sciences, and is the recipient of a Telly Award and two gold awards from the Association of Marketing and Communication Professionals (AMCP).

“We are proud of the recognitions received by our Creative Services team. The accolades from these national organizations are a tribute to the quality of the video productions that inspire and offer hope to Roswell Park patients and their families,” says Laurel DiBrog, Vice President of Marketing, Planning, Public Affairs and Customer Relationship Management at Roswell Park. “These awards reflect the hard work of the Roswell Park media team, which continually fosters the advancement of cancer communications.”

New York State Emmy Nominations
The Roswell Park Creative Services team received two New York Emmy nominations from the New York chapter of the National Academy of Television Arts and Sciences. Videos from the campaign “Cancer Can’t Win” were recognized in two separate categories: Health/Science Program and Human Interest Program or Special. Roswell Park Creative Services collaborated with MediaSource, a media-relations and content-production firm located in Columbus, Ohio, to tell the story of the journeys of five cancer patients. Winners will be announced during the 2015 Emmy Awards Presentation on Saturday, May 2, in New York City.

Telly Awards
“It’s All About Tomorrow,” a original song production/music video promoting The Ride For Roswell, received a Bronze Award in the 36th annual Telly Awards. The Roswell Park video competed with nearly 12,000 entries from 50 states and numerous countries. The Telly Awards showcase the best work of production companies, television stations, cable operators and corporate video departments. The song is also available for download on iTunes, with proceeds benefiting cancer research at Roswell Park.

AVA Digital Awards
Additionally, the team received two Gold Awards in the 2015 AVA Digital Awards competition, an international contest hosted by the AMCP that recognizes excellence by creative professionals responsible for digital communications. The Gold Winners are: “It’s All About Tomorrow,” for creativity in video production, and “Compassionate Care," which highlights the Roswell Park nursing team, for video production/corporate image.

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The mission of Roswell Park Comprehensive Cancer Center is to understand, prevent and cure cancer. Founded in 1898, Roswell Park is one of the first cancer centers in the country to be named a National Cancer Institute-designated comprehensive cancer center and remains the only facility with this designation in Upstate New York. The Institute is a member of the prestigious National Comprehensive Cancer Network, an alliance of the nation’s leading cancer centers; maintains affiliate sites; and is a partner in national and international collaborative programs. For more information, visit www.roswellpark.org, call 1-800-ROSWELL (1-800-767-9355) or email AskRoswell@Roswellpark.org. Follow Roswell Park on Facebook and Twitter.

Media Contact: 

Deb Pettibone, Public Information Specialist
716-845-4919; deborah.pettibone@roswellpark.org