Pediatric Cancer Patients Kick Off the Holidays With All-New Card Collection

2010 Season of The Paint Box Project Celebrated at Shea’s Performing Arts Center

Buffalo, NY - More than 50 pediatric cancer patients, survivors and their families—along with program sponsors and guests—today unveiled unveil the 2010 holiday collection of The Paint Box Project. Each card and gift in the collection features artwork created or inspired by the young patient-artists of Roswell Park Comprehensive Cancer Center.

This year’s collection features 14 new card designs and a wide array of fresh gift ideas. Proceeds support research and patient care programs at Roswell Park.

The kick-off event, hosted at Shea’s Performing Arts Center, also offered attendees the chance to meet with patient-artists and have their holiday cards signed in an “autograph session.” Guests enjoyed wine and chocolate tastings courtesy of Choco-Logo, Buffalo’s own chocolate factory. The Paint Box Project’s holiday collection features chocolate gifts created by Choco-Logo, as well as other gift options for the home, office or holiday party.

The Paint Box Project is made possible by support from Upstate Pharmacy, LTD.; Classifieds Plus, Inc.; TOPS Markets and Wegmans.

The Roswell Park Alliance Foundation, founded in 1991, is a 501(C)(3)not-for-profit organization formed to receive and administer funds supporting scientific and clinical research, state-of-the-art medical care, and patient-related activities at Roswell Park Comprehensive Cancer Center.

Roswell Park Comprehensive Cancer Center, founded in 1898, is the nation’s first cancer research, treatment and education center. The Institute was one of the first cancer centers in the country to be named a National Cancer Institute-designated comprehensive cancer center and remains the only facility with this designation in Upstate New York. Roswell Park is a member of the prestigious National Comprehensive Cancer Network, an alliance of the nation’s leading cancer centers; maintains affiliate sites; and is a partner in national and international collaborative programs. For more information, visit Roswell Park’s website at www.roswellpark.org, call 1-800-ROSWELL (1-800-767-9355) or e-mail AskRoswell@Roswellpark.org.