BUFFALO, NY--Representatives from Dunkin’ Donuts today visited Roswell Park Cancer Institute to announce the success of this year’s Mug of Hope campaign. Thanks to the support of Dunkin’ Brands’ local franchisees and the support of Western New Yorkers, proceeds from the Mug of Hope and additional in-kind support from Dunkin’ Brands has added up to $100,000 for cancer research and patient care programs at Roswell Park. This is the second year of the successful partnership.
The Mug of Hope entitles purchasers to unlimited refills of coffee and tea at Western New York Dunkin’ Donuts locations for the 2011 calendar year. This year’s keepsake acrylic mug features all-new art created by pediatric patients, survivors and their loved ones from The Paint Box Project at Roswell Park.
Patient-artists who contributed art for the Mug of Hope and this year’s Paint Box Project collection were on hand at Roswell Park to help celebrate the success of the campaign.
“The holidays are a fitting time to celebrate the generosity of our supporters and this meaningful partnership with Dunkin’ Donuts,” said Dr. Donald L. Trump, President and CEO, Roswell Park Cancer Institute. “The commitment that our local Dunkin’ franchisees have demonstrated, coupled with the show of support from coffee lovers in Western New York, will have a significant impact on our mission to understand, prevent and cure cancer.”
“We are happy to celebrate the success of this year’s Mug of Hope,” said Dunkin’s Field Marketing Manager, Eric Stensland. “Once again, the Buffalo Niagara region has reinforced its reputation as a warm, generous community through their support of the Mug of Hope and Roswell Park.”
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,000 restaurants in 31 countries worldwide. In 2009, Dunkin' Donuts' global system-wide sales were $5.7 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
About RPCI: The mission of Roswell Park Cancer Institute (RPCI) is to understand, prevent and cure cancer. RPCI, founded in 1898, was one of the first cancer centers in the country to be named a National Cancer Institute-designated comprehensive cancer center and remains the only facility with this designation in Upstate New York. The Institute is a member of the prestigious National Comprehensive Cancer Network, an alliance of the nation’s leading cancer centers; maintains affiliate sites; and is a partner in national and international collaborative programs. For more information, visit RPCI’s website at http://www.roswellpark.org, call 1-877-ASK-RPCI (1-877-275-7724) or email firstname.lastname@example.org.
Annie Deck-Miller, Senior Media Relations Manager