On December 4, 2010 thousands of fans poured into HSBC Arena for Kiss 98.5's annual Kissmas Bash concert. A yearly sponsor of the concert, RPCI's Yroswell program helped light up the arena with the sale of Blinkin' Snowflake Hats raising more than $16,000 for cancer research and patient care at Roswell Park.
Recording artist and Buffalo-native Nov performed his remix of Yroswell's "How Big is Your Heart" song live on stage promoting cancer awareness and encouraging young people to help build a world without cancer. Watch the video of Nov's performance, then download the song for free! (Right click the link and "save as" to download.)
Yroswell is a network of students working toward “a world without cancer.” Started in 2007, the initiative is ever-growing and is always recruiting high school and college-aged students who want to do their part in fighting cancer. Yroswell connects these motivated young people to Roswell Park Cancer Institute and the resources they need as they become the next generation of cancer professionals, patients and advocates.