NOW I KNOW Training & Certification Initiative

  • Menu of all services/initiatives/programs offered by the OCHD under the NOW I KNOW Training & Certification Initiative

NOW I KNOW is a new approach to efficiently offering the comprehensive menu of evidenced based cancer prevention and control programs that are available in the Office of Cancer Health Disparities Research (OCHDR) to community organizations, especially those that service minority and underserved communities. This new approach was born out of evaluations of our outreach activities. This program works by:

  1. Establishing contact with an eligible organization.
  2. OCHD staff conducting a needs assessment with the selected organization to determine which programs will be offered to a particular organization or group (the organization would select from “a menu” of all the services/initiatives/programs offered by the OCHD.
  3. Entering into a formal agreement with which help to identify who will be the “point person” in an organization (e.g., pastors of a local church that has been selected to participate in NOW I  KNOW will designate one or more members of his staff or a congregation to be trained and to act as “point-people” between the church & other congregants and the OCHD).
  4. Conducting the initial training and subsequent follow-up trainings. Designated “point persons” would receive certification as a lay health advisor once training(s) are completed. Re-certification of these individuals would continue after the initial program is completed.  In the past, we have seen that trained lay health advisors assume the role of “point people”, relaying questions or concerns from community members directly to OCHD staff. In addition, as part of the agreement between the selected organization and the OCHD, selected organization will agree to:

1. The OCHD and the Selected Organization will:

Work jointly to develop a working task force to create a community-based cancer certification program

for the organization to address cancer prevention issues in the racial and ethnic minority community served by the organization. The community-based cancer certification program will include:

a. Co-learning through the equal sharing of expertise and information by engaged community members and the OCHD;

b. Focus on outcomes and activities that directly benefit the community which can serve as models for utilization in other minority communities;

c. Assurances that all programs, survey, research protocols, and plans developed under this agreement will be culturally competent; community-based, and designed to educate [specified population] by meeting specific educational needs and learning methods;

d. Efforts to increase the cancer screening rates among community members;

e. Increase the awareness and knowledge of cancer-related issues among community members in OCHD events, training and presentations.

2. The OCHD will:

a. Develop a needs assessment and knowledge participating survey for data collection;

b. Provide educational PowerPoint presentation for cancer service programs as requested by selected organization;

c. Provide $250.00 for refreshments for five (5) programs ($50.00 per program);

d. Provide navigation services for screening and referrals as needed at appropriate facilities;

e. Set up a tour for selected organization’s representatives to visit Roswell;

f. Give the selected organization the option of selecting a representative to  become a member of the Community Advisory Steering Committee (CASC)

g. Provide cancer prevention educational materials for organization to disseminate to the community.

3. The Selected Organization will:

a. Recruit 50%-60% of the active members of its organization, community, program or initiative to complete an anonymous screening and risk assessment form;

b. Arrange for these recruited active members selected to participate in a "Cancer 101" orientation cancer training program provided by OCHD;

c. Support and promote OCHD educational programs among church and community

d. Provide refreshments for each education program as needed;

e. Share general church member demographics (age, race, etc.) with OCHD;

f. Provide a tour of organization’s location/venue for OCHD representatives;

g. Recruit a minimum of 25 participants to each cancer education program.

For more information about the NOW I KNOW Training & Certification Initiative, please contact us at:

Office of Cancer Health Disparities Research
Roswell Park Cancer Institute
Elm & Carlton Streets
Buffalo, New York 14263

Phone: (716) 845-4557
Fax: (716) 845-8487
E-mail: Terry.Alford@roswellpark.org