Influence of Advertising Claim Presentation on Beliefs and Affective Associations Related to Tobacco Products
Description: 

Use an experimental design to test consumer reactions to four presentation styles and two presentation contexts. At baseline, participants will be randomly assigned to one of the 10 ad presentation conditions.

Study Number: 

I 218912

Phase: 
NT
Principal Investigator: 

To inquire about participating in these studies, call 1-877-ASK-RPCI (1-877-275-7724) or e-mail askrpci@roswellpark.org.