The "beLIeVE" Collection by New Era

A blue version of our popular “beLIeVE” cap, created by New Era, an international lifestyle brand, are now available for sale as part of a New Era, Roswell Park collaboration. Styles include a stretch fit 39THIRTY, knit, adjustable and kids version.

The cap was created as part of New Era’s commitment to help raise awareness and funds to find a cancer cure. Priced at $17.99, the caps can be purchased at New Era’s flagship store, located at 160 Delaware Avenue in Buffalo, and the Roswell Park Gift Shop, located in the hospital lobby at Elm & Carlton Sts. in Buffalo. All proceeds (100 percent) from the sale of the caps will be donated to support-lifesaving research and compassionate patient support programs at Roswell Park.

Show your belief in the power of cancer research. Purchase a “beLIeVE” cap and bring hope to those battling cancer and their families.