The nation’s first cancer center has created a new hip hop song and video to show young people that they can help build a world without cancer. “How Big Is Your Heart,” an MTV-like commercial, features nurses and cancer patients dancing alongside professional dancers through the halls of Roswell Park Cancer Institute.
The song, written and recorded by record producer Jeremy “Cochise” Ball, conveys the message that no gift is too small - anyone can make a difference in the fight against cancer. Ball, who is now based in Buffalo, has worked with numerous award-winning artists including Notorious B.I.G. and Akon. “We want to affect people’s lives when we’re making music, and this is a great opportunity to us our form of art to really affect lives in a positive way,” says Ball.
Roswell Park also partnered with nationally known dance choreographer Darlene Ceglia, formerly a dancer on broadway, to create the dance moves for the “How Big Is Your Heart” commercial. Shot in the hospital’s halls and lobby, the video features cancer survivors, patients and Roswell Park Cancer Institute medical professionals dancing alongside nationally award-winning dancers, many of whom have a personal connection to cancer.