New Campaign Launched by Canisius College Students: A Generational Approach to a Serious Subject

Wednesday, March 31, 2010

Although Lance Armstrong’s high-profile bout with advanced testicular cancer did raise awareness of cancer in general and turned a much-needed spotlight on the importance of cancer research funding,many young men are still unaware of the risks and symptoms associated with testicular cancer. And most young men have never heard of – or performed – a testicular self-exam.

A March 31 press conference at Roswell Park Cancer Institute (RPCI) announced the launch of a testicular cancer awareness campaign–conceived and organized entirely by students from the Communications Studies Department at Canisius College–that addresses these informational gaps. Several RPCI physicians, including Drs. Willie Underwood, Michael Kuettel, Roberto Pili and James Mohler, offered their support and guidance, and signed on as the campaign’s medical advisors to ensure accuracy of information and messaging.

About the Collaboration…and BTW, What’s with the Name?

Check out these sites:

http://blog.timesunion.com/madeo/check-yo-nutz/3000/#comments

http://www.checkyonutz.org/about-us/canisius-history

Cancer Talk Blog

May is National Brain Tumor Awareness Month. To help you begin to understand this complex group of tumors, we have compiled some of the key facts, statistics and information below. Learn about the Neuro-oncology Center at Roswell Park or consult the links and sources below for more information. Brain Tumor Facts and Figures

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