Research & Education
What is Cause Marketing?
In simple terms, Cause Marketing is a partnership between a company and a non-profit organization. It can be a partnership where customers donate their extra change at the register. It can be a promotion based on sales so that a percentage of a specific item sold is donated to Roswell. Or, it can be promotional inventory (e.g., ads, tray liners, coffee cup sleeves, etc.) that a sponsor devotes to an organization to promote the cause’s mission or a specific campaign.
Not only is a cause marketing promotion a fundraiser for Roswell Park, it is also a marketing tool for your company that provides:
Cause marketing promotions with Roswell Park can be:
If you are ready to take the next step towards building a cause marketing partnership with Roswell Park Cancer Institute, sign up here: Partners for a Cure 2012 Proposal Form
Or contact us and we would be happy to discuss how we can cretae a program tailored to your needs.
Director, Special Events & Corporate Partnerships
Senior Corporate Projects Coordinator