MEDIA ADVISORY
February 6, 2008
Alicia J. Becker 716-845-1027 / cell 716-912-0006

Community Fundraiser Gives Shoppers Opportunity
to Show Their Hearts Before Valentine’s Day

WHAT:                 Many local stores, shops, boutiques and sponsors will show their commitment to Roswell Park Cancer Institute tomorrow at the first annual “Have a Heart, Shop for Roswell” Team Cure community fundraiser. This exciting shopping event will feature free samples, demonstrations and the chance to find the perfect gifts for Valentine’s Day.

                              Participating stores and vendors include: Stock Exchange Antiques, Edible Arrangements, The Plant Place, Family Chocolate Shop, Buffalo Spree Magazine, Fairy Tales Shop, LeeLee, Lotions and Potions, Hip, New Buffalo Graphics, Women’s Wellness Center of Western New York, Ann Taylor, and more!

                              This event has been generously sponsored by: SYSCO Foods, Healthcare Alliance, Bachrach (Walden Galleria location), The Wine Room, ZH Racine Exclusive Jewelry, Hip, and Capello Salon and Day Spa.

WHERE:               Hyatt Regency Buffalo
                              Two Fountain Plaza, Buffalo, NY 14202
Note: This event will be taking place in the Atrium
                 
WHEN:                 Thursday, February 7, 2008
                              3 pm – 8 pm
                 
WHY:                    Funds raised at this chic event will benefit cancer research and patient care at Roswell Park Cancer Institute. Participating retailers have agreed to donate 20 percent of net sales to help Roswell Park achieve its mission of understanding, preventing and curing cancer.

# # #

About Team Cure:   Team Cure was established to help community organizations raise funds for Roswell Park Cancer Institute. Groups that wish to create an event to benefit cancer research and patient care are assisted by Community Event Coordinators from the Roswell Park Alliance Foundation who provide step-by-step instructions on how to host an event of their design. During the 2006-2007 fiscal year, Team Cure community events raised over $700,000 for Roswell Park Cancer Institute.

The Roswell Park Alliance Foundation, founded in 1991, is a not-for-profit organization formed to receive and administer funds supporting scientific and clinical research, state-of-the-art medical care, and patient-related activities at Roswell Park Cancer Institute.  Roswell Park Cancer Institute, founded in 1898, is the nation’s first cancer research, treatment and education center and is the only National Cancer Institute-designated comprehensive cancer center in Upstate New York. RPCI is a member of the prestigious National Comprehensive Cancer Network, an alliance of the nation’s leading cancer centers. Roswell Park has affiliate sites and collaborative programs in New York, Pennsylvania, and in China. For more information, visit RPCI’s website at http://www.roswellpark.org, call 1-877-ASK-RPCI (1-877-275-7724) or email askrpci@rpswellpark.org.