For Pediatric Cancer Cures - Roswell Park, Kiss 98.5 and Pepsi Partner For High School Spirit 2006

For Immediate Release

April 28, 2006

Pennies Adding Up for Pediatric Cancer Cures — Roswell Park, Kiss 98.5 and Pepsi Partner For High School Spirit 2006

WNY’s largest coin collection drive asks high school students to support Carly’s Club and fight childhood cancer.

Kiss 98.5 High School Spirit 2006 BUFFALO, NY— Carly’s Club for Kids and Cancer Research, founded at Roswell Park Cancer Institute, has been named the beneficiary for the second consecutive year of Kiss 98.5’s popular High School Spirit contest. The contest is sponsored by Pepsi.

High school students throughout the Buffalo-Niagara region have collected more than $350,000 in total over the first six years of the contest to benefit local charities. This year’s eight-week campaign began on April 10 and ends May 26. The high school that raises the most pennies for Carly’s Club will be named the winner of a private on-campus concert by eitherColumbia Records recording artist, Teddy Geiger, or Jive Records recording artist, Nick Lachey. Lachey, the former front man for 98 Degrees, has appeared on four platinum-selling albums, and is currently touring in support of his latest album, What’s left of me. Geiger, a Rochester native, has received rave reviews for his first album, Underage Thinking, now in stores. He appeared on the CBS series, Love Monkey, and was a finalist on VH1's New Partridge Family.

High School Students throughout Erie, Niagara, Orleans, Chautauqua, Cattaraugus and Allegany Counties are encouraged to collect pennies and bring them to the Kiss 98.5 storefront at the Boulevard Mall, located at 730 Alberta Drive in Amherst. The storefront will be open Monday-Friday, from 4-9 pm until May 26. Kiss 98.5 will give live contest updates Monday-Friday at 8:45 pm and online at www.kiss985.com.

Carly’s Club was founded in 2000 by eight-year-old brain cancer patient Carly Collard Cottone, a strong individual dedicated to enhancing the lives of other kids battling cancer. Carly bravely succumbed to her illness in August 2002, but her “kids helping kids” legacy lives on through the work of Carly’s Club—now Roswell Park’s official pediatric child life division under the Roswell Park Alliance Foundation. Funds raised for Carly’s Club support childhood cancer research to find cures, and social support activities for children and families served by Roswell Park and other health care centers across Western New York. For more information on Carly’s Club, visit www.carlysclub.org
or call 845-8788.

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The Roswell Park Alliance Foundation, founded in 1991, is a not-for-profit organization formed to receive and administer funds supporting scientific and clinical research, state-of-the-art medical care, and patient-related activities at Roswell Park Cancer Institute. Roswell Park Cancer Institute, founded in 1898, is the nation’s first cancer research, treatment and education center and is the only National Cancer Institute-designated comprehensive cancer center in Upstate New York. RPCI is a member of the prestigious National Comprehensive Cancer Network, an alliance of the nation’s leading cancer centers.