MEDIA ADVISORY
For Immediate Release
October 7, 2005

Pediatric Cancer Patients To Share Hopes, Dreams & Wishes Through 16th “Paint Box Project” Card & Gift Collection

-Children will unveil all-new artworks supporting cancer research-

WHAT:
o Young patient-artists from The Paint Box Project at Roswell Park Cancer Institute will officially kick off the Institute’s annual card and gift sale by displaying some of the 100 new artworks for sale to individuals and businesses.
o An “art party” for the children and their families will immediately follow the unveiling of the collection.
o Cards and gifts now are available to purchase at www.PaintBoxProject.com, and at retail sites including Tops, Dash’s, Wegmans and Martin’s.
o All proceeds support research and patient care at Roswell Park.
o This year’s collection is once again presented by Upstate Pharmacy.

WHEN: Tuesday, October 11, 2005
4:15 pm Remarks and unveiling
(led by Dr. David C. Hohn, President & CEO, RPCI)
4:30 pm Art party and celebration

WHERE: Roswell Park Cancer Institute (Elm & Carlton Streets)
Atrium, Lobby entrance

ABOUT THE PAINT BOX PROJECT:
The Paint Box ProjectTM, founded in 1990, uses the healing power of art to help young cancer patients and their family members to express themselves during and after treatment. Cards are drawn throughout the year by the children at art parties hosted by the Roswell Park Alliance-- a group of volunteers committed to Roswell Park and its mission of ending cancer. With the help of generous sponsors, community members and businesses, The Paint Box Project has raised over $5.3 million since its inception to help find cures and save lives.

INTERVIEWS:
Available with patient-artist families and Paint Box Project volunteers

# # #