Volunteers look to surpass $10 million cumulative fundraising milestone since Ride’s inception

MEDIA ADVISORY
June 25, 2009
THIS IS A RAIN OR SHINE EVENT

WHAT:          The Ride For Roswell 2009 will bring 8,500 cyclists, volunteers and supporters to Western New York’s largest single-day cycling event in support of cancer research and patient care at Roswell Park Cancer Institute. Riders will choose from eight routes, including a new three-mile “Family Fun” ride and a 12-mile Peloton traveling from Roswell Park’s campus to the University at Buffalo’s Baird Point. The Ride is presented by Wegmans, with support from Wellness Sponsor Praxair, Inc. and Peloton Sponsor Sahlen’s Packing Co. Despite the economy, donations and ridership is higher than ever before. Volunteer leaders look to surpass the $10 million mark in cumulative funds raised since the Ride’s inception this Saturday.

WHERE:       Peloton start line: Roswell Park Cancer Institute, Elm & Carlton Streets
                  All other start and finish lines: University at Buffalo’s Baird Point, North Campus

WHEN:          SATURDAY, JUNE 27     
                    Start gate visuals:      
                     12-mile Peloton: 6:30 am [at Roswell Park Cancer Institute]
                     62.5-mile and 44-mile: 7 am  [at UB]
                     33-mile: 7:30 am [at UB]
                     30-mile: 8 am [at UB]
                     20-mile: 9 am [at UB]
                     8-mile: 10 am  [at UB]
                     3-mile: 11 am [at UB]

Noon –12:30pm: Awards/results ceremony, remarks by Dr. Donald Trump, President & CEO, RPCI [at UB]
2:00pm: Official Party Close

ADDITIONAL VISUALS:
• Over 500 teams wearing colorful, self-designed t-shirts and competing for prizes
• Riders signing the giant “T-Shirt of Hope” near the start line in memory of loved ones
• The Extra Mile Club tent, featuring massage therapists for top fundraisers, a kids’ tent and more

INTERVIEWS:
Available by request with riders, key Roswell Park leaders, event chairs and volunteers

ROUTE LOCATIONS:  See www.RideForRoswell.org for all route details. Cities/towns include Akron, Amherst, Buffalo, Clarence, and Tonawanda.

# # #