For Immediate Release
April 1, 2005

Roswell Park and Kiss 98.5 Partner For
High School Spirit 2005 To Benefit Carly’s Club

WNY’s largest coin collection drive seeks high schoolers and others
to help fight childhood cancer.

BUFFALO, NY— Carly’s Club for Kids and Cancer Research at Roswell Park has been named the beneficiary of Kiss 98.5’s highly popular High School Spirit contest. The contest is sponsored by Pepsi and Turkey Hill Ice Cream and Drinks, with in-store support from Tops Markets.

In years past, high school students throughout the Buffalo-Niagara region collected funds to benefit local charities, raising more than $350,000 through High School Spirit. This year’s eight-week campaign began on March 24 and ends May 6. The high school that raises the most money for Carly’s Club then will named the winner of a concert at its school by the WB’s One Tree Hill star and recording artist, Tyler Hilton.

Students throughout Erie and Niagara Counties are encouraged to collect and deposit their spare change into Coinstar machines located exclusively at Tops Markets. Students should listen to Kiss 98.5 or visit www.kiss985.com for times and locations to drop off their Coinstar receipts to be counted for their high school.

Along with high school students, anyone may help Carly’s Club by donating coins to this effort. Simply follow the on-screen prompts at a Coinstar machine to designate Carly’s Club as a donation recipient.

Carly’s Club was founded in 2000 by eight-year-old brain cancer patient Carly Collard Cottone, a strong individual dedicated to enhancing the lives of other kids battling cancer. Carly bravely succumbed to her illness in August 2002, but her “kids helping kids” legacy lives on through the work of Carly’s Club—now Roswell Park’s official pediatric fundraising and child life division under the Roswell Park Alliance Foundation. Funds raised for Carly’s Club support childhood cancer research to find cures, and social support activities for children and families served by Roswell Park and Women & Children's Hospital of Buffalo. For more information on Carly’s Club, visit www.carlysclub.org or call 845-8788.
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The Roswell Park Alliance Foundation, founded in 1991, is a not-for-profit organization formed to receive and administer funds supporting scientific and clinical research, state-of-the-art medical care, and patient-related activities at Roswell Park Cancer Institute. Roswell Park Cancer Institute, founded in 1898, is the nation’s first cancer research, treatment and education center and is the only National Cancer Institute-designated comprehensive cancer center in Upstate New York. RPCI is a member of the prestigious National Comprehensive Cancer Network, an alliance of the nation’s leading cancer centers.